Lifestyle Prosthetics & Orthotics

February 1st, 2008

Industry: Prosthetics & Orthotics
Location: North Andover, Massachusetts

Designs Created by Grinning Moon:
Logo, Letterhead, #10 Envelope, Business Cards, PowerPoint Template, Notecard & Envelope, Shipping Labels, Trifold Brochure, Presentation Folder, Content Management System-driven Website with Blog and News Feed

Case Study :
When Lifestyle Prosthetics & Orthotics first contacted Grinning Moon Creative, the business was a year and a half old and growing swiftly. The company was branded when it was started, but it turned out that the original brand and marketing materials didn’t send quite the right message. Lifestyle wanted to emphasize the comfort of their custom-fitted products and the great customer service that they offer for finding the right match for each client. After discussing the correct market positioning, Grinning Moon Creative designed a new logo for Lifestyle that emodies their new slogan “The Freedom of Comfort”. The logo design was followed by the creation of a six piece stationery design and an assortment of marketing materials for use in communicating with potential clientele. The highlight of the new marketing tools is the Lifestyle website. This website is driven by a content management system that allows Lifestyle’s employees to easily update web content and build new pages themselves without knowledge of web coding.