Omega Smart® Nutrition Bars

November 1st, 2007

Industry: Health Food Products
Location: Londonderry, New Hampshire

Designs Created by Grinning Moon:
Logo Redesign, Package Design for Two Lines of Nutrition Bars

Case Study:
Omega Smart® Nutrition Bars are sold in the competitive market of health food bars. Grinning Moon Creative was hired to design a new logo and product packaging in order to help these bars stand out in health food stores and other locations where they are sold. Grinning Moon designed both product lines for Omega Smart® bars, including all nine flavors in the Original line of bars and the three flavors of the Youth In A Bar product line. All Omega Smart® bars are entirely natural and contain a high amount of omega-3 fatty acids to create a very healthy food product. The logo and package design created by Grinning Moon conveys the balance of natural ingredients and medicinal knowledge that is used to make the Omega Smart® product and features the flax flower that provides the omega-3s. This unique product now has packaging that reflects its distinctive benefits.