The Bistro at LaBelle Winery was the result of the evolution of the Winery’s café space from a place to order a small accompaniment for your wine to a full, meal-oriented restaurant. The evolution happened gradually, but the recognition of this reality was abrupt. Our challenge was to completely brand the new Bistro experience in time for a major upcoming, wine-related event.
Working closely with owner Amy LaBelle, we quickly produced logo concepts that spoke the same visual language of the Winery as a whole, and felt at home next to the Winery’s other sub-brand, The Winemaker’s Kitchen. Once the logo was complete, we produced a gatefold menu giveaway and a retractable banner in time for the aforementioned event. Shortly thereafter, we conducted a full onsite photo shoot for print ads and use in digital promotions.